Link building and content off site are some of the most influential factors in your sites respective content ranking in search and social. Building links are not limited to channels have a variety of factors is the referring weight this link. Links are scored on a range of authority certain referring link are hundreds of times more powerful than others. While in the same breath link building is not as simple as finding a powerful link and it’s over, link building and content creation often have a theme or personality that fits the brands image.
Having an off-site presence for your brand and non-brand or generic terms are key to shaping your link building strategy.
building off-site awareness is key to ranking in the web. Understanding the journey the customer took through search and social, and reverse engineering a content map around off-site relevant and authoritative or informative content like reddit, imgar, facebook, blogs forum, local listing, google local business, ect….